Shayna Goncalves has worked in the fashion and the creative industry doing business development for Slikour OnLife, head of marketing for FILA South Africa, creative direction for The Stylista, and she developed and taught the fashion syllabi for Oxbridge Academic Programs and LISOF (now named Stadio School of Design). Currently with her own marketing practice, she works closely with directors of conscious fair-trade companies to develop and implement a messaging & creative strategy that connects a business to it's employees, clients, customers and suppliers by communicating it's value with clarity, authenticity, and accuracy. Her practice also facilitates education reform for creative qualifications by advising academic institutions on transforming their curriculums to becoming industry relevant, and by working with businesses to create jobs for graduating students through experiential courses where graduating students & entry-mid tier level creatives learn professional outcomes/standards by working on client briefs.